May 10, 2018
Newcastle Brown Ale Partners With Shaun O’Neale To Deliver Summer Grilling Program
Just in time for summer, Newcastle Brown Ale, the #1 imported brown ale in the U.S., is releasing a series of grilling recipes in partnership with MasterChef Season 7 champion, Shaun O’Neale.
May 7, 2018
Red Stripe Announces Escape To Jamaica Sweepstakes To Reggae Sumfest
This spring, Red Stripe, the iconic pale lager from Jamaica, is leveraging the brand’s global Reggae platform through its “Escape to Jamaica” sweepstakes program that will send five lucky LDA+ consumers and a guest to Reggae SumFest in Montego Bay from July 20th through July 24th.
April 19, 2018
Birra Moretti Announces Return Of Successful
Bocce Ball Program
Birra Moretti, Italy’s #1 selling beer* made in the traditional way since 1859, is once again teaming up with Bocce, the country’s beloved pastime, to encourage LDA+ consumers to come together and enjoy these two great Italian classics with friends, family and fellow patrons at their favorite local bar, at home or at other outdoor social gatherings this summer.
April 10, 2018
Tiger Beer Champions The Potential Of A New Generation
Since 2013, the world-acclaimed Tiger Beer, has championed emerging talent. The latest campaign takes this idea of ‘uncaging’ local heroes and focuses it on a specific type of creative – those whose bold approach to their craft serves a good cause.
April 1, 2018
Five Points Trading Company Scores Major ‘Take an International Flight’ Endcap Program
HEINEKEN USA (HUSA) and Five Points Trading Company (FPTC) National Account teams joined forces to score a big win with one of the country’s largest independent retailers of wine, beer & spirits.
Ferbuary 22, 2018
Five Points Trading Program to ‘Uncap The World™’ Of Leading International Beer Brands
Keeping with its promise to make 2018 the company’s breakout year, Five Points Trading Company (FPTC), led by Alex Boerger, Senior Director National Sales and Mike Lazzaro, Senior Manager National Sales, FPTC, has collaborated with a leading US retailer to introduce LDA+ store shoppers to a variety of FPTC’s emerging international beer brands. The program kicked off February 22 in stores across CA, NY, FL, IL and SC.
Ferbuary 5, 2018
Murphy's Stout Celebrates St. Patrick’s Day With Ireland Flyaway Sweepstakes Program
Murphy’s Stout, pride of Irish beer aficionados around the globe, announces the details of its ‘Celebrate with the Perfect Pour’ St. Patrick’s Day retail and on-premise program. Program elements invite LDA+ consumers, looking to expand their import beer horizons, to celebrate with Murphy’s on March 17th by pouring the perfect Murphy’s Stout through interactive engagement and enter for a chance to win a flyaway trip to Ireland.
January 30, 2018
Newcastle Brown Ale Partners With Local Media To Open The 2018 Ski Season
‘The One and Only’ Newcastle Brown Ale is going back to basics to drive consideration and trial through non-traditional and grassroots platforms. Kicking off 2018, Newcastle Brown Ale is unveiling details of its ‘Get Your Skis On’ winter ski program aimed at driving ski traffic to partner resorts in Colorado and California while increasing engagement with and trial of Newcastle Brown Ale.
January 10, 2018
Red Stripe® Brewery Investment Sets Stage for U.S. and Global Growth.
In 2017, Red Stripe invested $16MM in a new, state-of-the-art production line dedicated exclusively to export markets.The investment boosts Red Stripe export production to 26K cases/day, over 5MM cases/year and allows for future expansion of the brewery up to 2X its current capacity.
November 14, 2017
Newcastle Brown Ale Unveils a New Look and a New Plan.
Newcastle Brown Ale is unveiling a new look and a fresh, localized plan for growth in the U.S. under management of the Five Points Trading Company, HEINEKEN’s venture aimed at incubating a range of premium global beer brands in the U.S.
October 12, 2017
Red Stripe Unveils ‘SKIP THE WINTER, FLY AWAY FOR SPRING BREAK’ Program.
Red Stripe, the iconic pale lager from Jamaica, is inviting LDA+ consumers to choose Red Stripe for a shot at a spring break getaway to the brand’s island home where they can enjoy the carefree spirit that Jamaica offers all year round.
September 05, 2017
BIRRA MORETTI, The Official Unofficial Beer of Bocce, Announces Fall Program.
Birra Moretti, Italy’s classic beer made in the traditional way since 1859, is teaming up with Bocce, the country’s beloved pastime, to encourage LDA+ consumers to come together and enjoy these two great Italian classics with friends, family and fellow patrons at their favorite local bar, at home or at other outdoor social gatherings this fall.
May 30, 2017
WWF And Tiger Beer Embark On A Global Partnership To Help Double The Number Of Wild Tigers
Partnership begins with a donation of USD 1M to WWF and a digitally-led campaign harnessing the power of art to raise awareness and fight illegal tiger trade.
April 10, 2017
Red Stripe® Joins Sum Entertainment for Launch of Ignite Urban®
First global digital A&R platform offers music artists an opportunity to win a recording contract produced by Grammy award-winning producers. Grammy award-winning hip-hop artist Nelly announced as Ignite Urban® ambassador.
March 27, 2017
Tiger Beer Unites Innovator And Artists To Beautify City Streets With Ink Made From Air Pollution
September 12, 2016
HEINEKEN USA Establishes Five Points Trading Company To Put A Spotlight On Next Core Of Emerging Global Beer Brands
HEINEKEN USA will embark on a new era of business for its emerging global HEINEKEN brands, with the creation of Five Points Trading Company, a new venture aimed at incubating a range of popular global beers in the U.S.
September 08, 2016
Red Stripe sails to the US from Jamaica after 4 year hiatus
Red Stripe, part of the HEINEKEN company, ships their first container to the United States today 4 years after production of Red Stripe for the US market was moved to the brewery of City Brewing in Pennsylvania, USA in 2012.