Press Room

November 14, 2017

Newcastle Brown Ale Unveils a New Look and a New Plan.

Newcastle Brown Ale is unveiling a new look and a fresh, localized plan for growth in the U.S. under management of the Five Points Trading Company, HEINEKEN’s venture aimed at incubating a range of premium global beer brands in the U.S.
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October 12, 2017


Red Stripe, the iconic pale lager from Jamaica, is inviting LDA+ consumers to choose Red Stripe for a shot at a spring break getaway to the brand’s island home where they can enjoy the carefree spirit that Jamaica offers all year round.
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September 05, 2017

BIRRA MORETTI, The Official Unofficial Beer of Bocce, Announces Fall Program.

Birra Moretti, Italy’s classic beer made in the traditional way since 1859, is teaming up with Bocce, the country’s beloved pastime, to encourage LDA+ consumers to come together and enjoy these two great Italian classics with friends, family and fellow patrons at their favorite local bar, at home or at other outdoor social gatherings this fall.
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May 30, 2017

WWF And Tiger Beer Embark On A Global Partnership To Help Double The Number Of Wild Tigers

Partnership begins with a donation of USD 1M to WWF and a digitally-led campaign harnessing the power of art to raise awareness and fight illegal tiger trade.
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April 10, 2017

Red Stripe® Joins Sum Entertainment for Launch of Ignite Urban®

First global digital A&R platform offers music artists an opportunity to win a recording contract produced by Grammy award-winning producers. Grammy award-winning hip-hop artist Nelly announced as Ignite Urban® ambassador.
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March 27, 2017

Tiger Beer Unites Innovator And Artists To Beautify City Streets With Ink Made From Air Pollution

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September 12, 2016

HEINEKEN USA Establishes Five Points Trading Company To Put A Spotlight On Next Core Of Emerging Global Beer Brands

HEINEKEN USA will embark on a new era of business for its emerging global HEINEKEN brands, with the creation of Five Points Trading Company, a new venture aimed at incubating a range of popular global beers in the U.S.
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September 08, 2016

Red Stripe sails to the US from Jamaica after 4 year hiatus

Red Stripe, part of the HEINEKEN company, ships their first container to the United States today 4 years after production of Red Stripe for the US market was moved to the brewery of City Brewing in Pennsylvania, USA in 2012.
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